Texas coastal brand Amphibifriends, is a non-profit organization designed to shed light on amphibian conservation. The tone and feel of this branding are based on 50’s camping and do-it-yourself-projects. The logo has a playful appeal as it aims to attract children to read and inform themselves on the environmental impact that affects a frog’s shelters. The Toad house comes in pieces as it is made to be built by families and placed in their backyards. The organization’s branding is complete with stationary, a business card and a complimentary branded hand held notebook.